With 20+ years of production experience; Tanya LeSieur is working at the intersection of culture, marketing, creativity, technology, and media. Tanya is currently the head of production of MUH-TAY-ZIK / HOF-FER and has worked for brands like Sonos, Audi, Staples and many others. Episode Highlights: 03:25 - Tanya shares her first interaction with music in the world of advertising 09:00 - Beto & Tanya discuss the importance of starting the music process early 13:50 - Tanya dives into a Sonos campaign and its musical process 20:25 - Tanya shares the background of a campaign she worked on for Runaway train 24:50 - Tanya shares advice to fellow producers More on SoStereo: SoStereo makes it fast and easy for brands & agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com
With 20+ years of production experience; Tanya LeSieur is working at the intersection of culture, marketing, creativity, technology, and media. Tanya is currently the head of production of MUH-TAY-ZIK / HOF-FER and has worked for brands like Sonos, Audi, Staples and many others.
Episode Highlights:
03:25 - Tanya shares her first interaction with music in the world of advertising
09:00 - Beto & Tanya discuss the importance of starting the music process early
13:50 - Tanya dives into a Sonos campaign and its musical process
20:25 - Tanya shares the background of a campaign she worked on for Runaway train
24:50 - Tanya shares advice to fellow producers
More on SoStereo:
SoStereo makes it fast and easy for brands & agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com